Organizing a conference festival

23 March 2025

Estimated reading time: 4 minutes

Organizing a Conference Festival: Turning Your Business Event into an Unforgettable Experience

Looking for an inspiring way to organize a business event? A conference festival – the perfect mix of conference and festival – is the trend in event land. It offers content, atmosphere and connection. In this blog you will discover how to start organizing a conference festival.

What is a Conference Festival | The Business Festival with Impact

A conference festival is a combination of a classic conference and the loose, creative atmosphere of a festival. You retain the substantive value of a conference – such as keynote speakers, workshops and networking opportunities – but package it in a setting with food trucks, live music, outdoor breakouts and informal meeting spots.

Perfect for companies and organizations that want to think out-of-the-box when organizing their next business event or corporate festival.

Why Organize a Conference Festival for Your Company?

Hosting a conference festival is not just a trend. It is a strategic choice for those who want to achieve more with a business event.

🎯 1. Increased Interaction and Engagement

In a festival-like setting, people feel freer. They participate more actively, ask more questions and network naturally.

🎤 2. Content and Experience in one Event

Alternating presentations with music, creativity and food creates an event that people remember – and are happy to come back to again.

🤝 3. Networking and Connecting More Effectively

People connect faster in a casual atmosphere. Networking happens not only at tables, but also around a fire pit, at a food truck or during an interactive team-building game.

How to Organize a Conference Festival | Practical Tips for a Successful Event

Organizing a successful conference festival requires a different approach than a traditional conference. Here are the steps you shouldn’t skip.

✅ 1. Determine your Target Audience and Event Purpose.

Want to share knowledge, connect teams or inspire clients? Match the program, location and atmosphere to your goals.

🏞 2. Choose a Location that Fits the Conference Festival Concept.

A conference festival requires a location with atmosphere and flexibility: outside and inside, creatively decorated and professionally facilitated.

🌟 Tip: Organize your conference festival at UP Events in Amsterdam
UP Events offers a unique event venue with industrial charm, green outdoor spaces and creative decor. Ideal for a corporate festival, staff event or hybrid conference with festival experience.

🎪 3. Develop a Creative Event Program

Use a mix of:

  • Inspiring keynote sessions
  • Interactive workshops and breakouts
  • Gamification, team building or escape games
  • Entertainment, live music and relaxation zones

🍔 4. Don’t Forget Festival Catering

Organizing a conference festival without food trucks or street food? Impossible! Provide a diverse range of food and drink that contributes to the overall experience.

💡 5. Think Technique, Decor and Experience

Invest in good sound, lighting and atmospheric décor. Work with a partner or venue that has experience with corporate festivals.

Why Choose UP Events as a Venue for your Conference Festival?

UP Events in Amsterdam is the place if you want to organize a conference festival with all the trimmings:

  • ✔️ Professional event support
  • ✔️ Large outdoor area and attractive indoor spaces
  • ✔️ Teambuilding, gamification and entertainment under one roof
  • ✔️ Inspiring setting that encourages creativity and connection
  • ✔️ Central location with ample parking

🎯 Whether you are organizing a staff event, customer day or innovative conference – UP Events will help you from A to Z.

Frequently Asked Questions about Organizing Conference Festivals

What are the benefits of a conference festival for businesses?

It strengthens internal culture, encourages creative thinking and allows for better interaction between participants.

How much does organizing a conference festival cost?

It depends on the location, number of participants, catering, technology and entertainment. UP Events offers customized packages for any budget.

Can you host a conference festival indoors?

Yes! UP Events combines indoor and outdoor spaces so you can host a conference festival all year round – weather or no weather.

Ready to Organize Your Conference festival?

A conference festival offers the perfect mix of content, atmosphere and connection. It is the way to inspire, activate and connect participants.

Do you want to organize a unique and impactful conference festival in Amsterdam?
👉 Contact UP Events and discover the possibilities for your corporate event.