Why Games at Events Boost Engagement in 2025

28 June 2025

Estimated reading time: 6 minutes

In 2025, the landscape of corporate events and team-building activities is being transformed by one powerful trend: games. At UP Events, we’ve witnessed firsthand how integrating games into events dramatically boosts engagement, productivity, and satisfaction. Here’s why games at events are not just a passing fad, but a strategic necessity for organizations looking to inspire, connect, and energize their teams.

The Science Behind Engagement: Why Games Work

Gamification — the use of game mechanics in non-game contexts — has become a cornerstone of modern event planning. According to recent industry research, gamification increases user engagement by an astonishing 100% to 150% compared to traditional recognition methods. This isn’t just about fun; it’s about leveraging proven psychological triggers that motivate participation, foster collaboration, and enhance learning.

Key statistics for 2025:

  • 90% of employees say gamification makes them more productive at work.
  • The global gamification market is valued at $15.43 billion in 2025, projected to reach $48.72 billion by 2029.
  • Best-practice organizations achieve engagement rates of up to 70% through team-building activities that include games.
  • 73% of Gen Z and Millennials plan to attend live events in the next six months, with a strong preference for interactive, in-person experiences.

These numbers highlight a clear trend: games are not just enjoyable — they’re essential for driving real results at events.

How Games Transform Corporate Events

1. Supercharging Participation and Attention

Games naturally draw people in. Whether it’s a high-energy Expedition Robinson team challenge, a VR Team Challenge, or an Outdoor City Game, participants are more likely to be fully present and engaged. This heightened attention translates into better learning, stronger connections, and more memorable experiences.

2. Fostering Collaboration and Networking

Team-based games break down barriers and encourage collaboration across departments and hierarchies. At UP Events, we design activities that require communication, problem-solving, and trust — key ingredients for building lasting professional relationships. The result? Teams that work better together long after the event ends.

3. Enhancing Learning and Retention

Gamification isn’t just about fun; it’s a powerful learning tool. By embedding key messages and skills into interactive challenges, games help participants absorb and retain information more effectively than traditional presentations or lectures. This is especially valuable for product launches, training sessions, and onboarding events.

4. Delivering Measurable Feedback and Recognition

Games provide instant feedback through points, leaderboards, and rewards. This not only motivates participants but also gives organizers valuable data on engagement levels and team dynamics. At UP Events, we use digital platforms to track progress and celebrate achievements, ensuring every participant feels recognized.

Trends Shaping Events in 2025

The Shift Back to In-Person, Interactive Experiences

After years of digital and hybrid events, there’s a strong shift back to live, in-person gatherings — especially among younger professionals. According to recent surveys, 74% of event professionals feel positive about the year ahead, citing gamified experiences as a key driver of attendee satisfaction and ROI.

Customization and Inclusivity

Modern event games are designed for inclusivity, ensuring everyone — regardless of age, ability, or background — can participate and enjoy the experience. At UP Events, we tailor every activity to our clients’ goals, group size, and preferences, from cocktail workshops to large-scale outdoor adventures.

Leveraging Technology

Digital tools and apps make it easier than ever to facilitate games, track engagement, and provide real-time feedback. Whether it’s a virtual scavenger hunt or a live leaderboard, technology enhances the experience and makes it scalable for groups of any size.

Professional Advice: Making Games Work for Your Event

Design for Inclusivity: Choose games that are accessible and enjoyable for all participants.

Align with Objectives: Select activities that reinforce your event’s goals, whether it’s team building, networking, or learning.

Leverage Technology: Use digital platforms to track progress and facilitate engagement.

Measure Impact: Collect data on participation and outcomes to demonstrate ROI.

Stay Compliant: Ensure all digital tools comply with GDPR and Dutch regulations, especially when collecting personal data or offering prizes.

Why UP Events Leads in Gamified Experiences

With over 15 years of experience and a 4.8 Google review score from more than 2,600 customers, we know what it takes to create unforgettable, high-impact events. Our full-service approach means we handle everything — from activities and catering to decorations and entertainment — so you can focus on your team.

Our venues in Amsterdam West and Weesp offer flexible, private spaces for groups from 15 to 5,000 people, making us the go-to partner for both intimate gatherings and large-scale corporate events. We pride ourselves on our creativity, quality, and commitment to building connections that last.

Explore our offerings and see how we can help you create a truly engaging event: UP Events

Real-World Success: Games in Action

One of our most popular activities, the Expedition Robinson team challenge, has helped dozens of organizations break down silos and ignite team spirit. Clients consistently report higher engagement, improved communication, and a renewed sense of camaraderie after participating in our gamified experiences.

Our VR Team Challenge and Outdoor City Games are also favorites for companies looking to combine innovation with adventure, offering unique ways to connect and inspire teams in a fast-paced world.

Regulations and Best Practices in the Netherlands

The Netherlands encourages innovative event formats but requires compliance with GDPR for any digital gamification tools that collect personal data. Health and safety regulations must be observed, especially for physical games or activities. For events involving prizes or competitions, it’s essential to comply with Dutch gambling and promotional game laws. For more on GDPR, see the Dutch Data Protection Authority.

The Future of Events: Why Games Are Here to Stay

Games at events are more than a trend — they’re a proven strategy for boosting engagement, productivity, and satisfaction. For Dutch companies, gamification aligns perfectly with our culture of collaboration, creativity, and employee well-being. By embracing games, you’re not just planning an event; you’re investing in your team’s success.

Further Reading

For more inspiration and to start planning your next unforgettable event, visit UP Events.

FAQ: Why Games at Events Boost Engagement in 2025

Q: Are games suitable for all types of corporate events? A: Absolutely! Games can be tailored to suit any event, from small team meetings to large-scale conferences and product launches.

Q: How do you ensure everyone can participate? A: We design inclusive activities that cater to all abilities and backgrounds, ensuring every participant feels welcome and engaged.

Q: What about data privacy and regulations? A: We comply with all GDPR and Dutch regulations, especially when using digital tools or collecting participant data.

Q: Can games be customized to our company’s goals? A: Yes! Every event at UP Events is fully customizable, from the choice of games to catering and entertainment.

Q: How do I measure the impact of games at my event? A: We provide tools and feedback mechanisms to track participation, engagement, and outcomes, helping you demonstrate ROI to stakeholders.

Ready to boost engagement at your next event? Discover the possibilities with UP Events and let us help you create an experience your team will never forget.