Team building is no longer just a buzzword — it’s a strategic investment in your company’s culture, productivity, and long-term success. As HR managers and event planners seek fresh, effective ways to unite their teams, the question arises: What are popular team building activities for corporate events in 2024? At UP Events, we’ve seen firsthand how the right activities can transform a group of colleagues into a high-performing, connected team. Here’s everything you need to know to make your next corporate event unforgettable.

Why Team Building Matters More Than Ever

In today’s fast-paced, hybrid work environment, fostering genuine connections is crucial. Research shows that companies investing in team building see measurable improvements in communication, trust, and employee engagement. According to recent studies, organizations with strong team dynamics experience up to 25% higher productivity and significantly lower turnover rates.

Team building activities:

• Improve communication and collaboration
• Foster trust and mutual respect
• Enhance employee engagement and retention

As Jonneke Zwaan from Adecco highlights, “Online games are really well put together and see them as an addition to the longer existing indoor and outdoor programs. I see a future for it, even if we can do more together in groups.” This blend of traditional and innovative activities is shaping the future of corporate events.

Trending Team Building Activities for Corporate Events in 2024

1. Expedition Robinson Team Challenge

Inspired by the popular TV show, this adventure-packed challenge is a favorite for companies seeking a mix of competition and collaboration. Teams face off in a series of physical and mental tasks, testing their problem-solving skills, creativity, and teamwork. The Expedition Robinson challenge is perfect for large groups and can be fully customized to reflect your company’s values and objectives.

2. VR Team Challenge

Virtual reality is revolutionizing team building. Our VR Team Challenge immerses participants in a digital world where collaboration and quick thinking are key. This activity is ideal for tech-savvy teams and companies with remote or hybrid workforces, ensuring everyone can participate regardless of location.

3. Outdoor City Games

Scavenger hunts and city games are surging in popularity, especially in vibrant locations like Amsterdam and Weesp. These activities encourage teams to explore, solve puzzles, and complete creative challenges — all while discovering local landmarks. Outdoor games are highly customizable, making them suitable for any group size or corporate theme.

4. Creative Workshops

From cocktail workshops to painting sessions, creative activities foster personal growth and group bonding. Our workshops are designed to spark inspiration and laughter, whether your team is shaking up cocktails or crafting a collaborative masterpiece. These experiences are especially effective for breaking down barriers and encouraging out-of-the-box thinking.

5. BBQ Parties with Live Entertainment

Nothing brings people together like great food and live music. Our BBQ parties are more than just a meal — they’re an experience. With options for live entertainment, interactive games, and themed decorations, these events create lasting memories and strengthen team spirit.

Explore our full range of activities at UP Events Activities.

Customization: The Key to Engagement and ROI

The most successful team building events are those tailored to your team’s unique needs and company culture. In 2024, customization and personalization are top trends, with HR managers seeking experiences that align with their organizational values and goals.

Professional advice for HR managers:

• Start with clear objectives: Define whether your goal is fun, skill development, value activation, or CSR impact.
• Involve employees in planning: Joint brainstorming ensures activities match team interests and needs.
• Consult with local experts: Use providers who understand the Dutch market and can customize events for your team.
• Use professional facilitators: Experienced guides enhance participation and learning.
• Measure ROI: Track outcomes such as improved communication, increased trust, and employee feedback.

Chris M from Disney recommends, “They took care of all the planning and logistics, so I can show up and enjoy the event with my team. Everyone enjoyed it and I’m looking forward to our next event.”

Sustainability and CSR: Making a Positive Impact

Modern companies are increasingly linking team building to corporate social responsibility (CSR) and sustainability. Eco-friendly venues, activities with a charitable component, and green catering options are in high demand. This not only reflects broader corporate values but also resonates with employees who want to make a difference.

Learn more about our sustainable event options at UP Events Corporate Events.

Venues and Flexibility: Amsterdam West & Weesp

Our two main venues — Amsterdam West and Weesp — offer unparalleled flexibility for groups of all sizes. Whether you’re planning an intimate gathering or a large-scale event for up to 5,000 participants, we provide both indoor and outdoor facilities, full-service event management, and seamless logistics.

• Amsterdam West: 45,000 m² private event location
• Weesp: Flexible event space for various group sizes

Discover our venues at UP Events Outings in Amsterdam and UP Events Outings in Weesp.

Maximizing Engagement and ROI

To get the most from your team building investment:

• Choose activities that require active participation, creativity, and collaboration.
• Leverage feedback with post-event surveys to refine future activities and demonstrate value to leadership.
• Plan for contingencies, especially for outdoor events — always have a backup plan.

For more tips, visit UP Events Meetings.

Unique Experiences for Every Occasion

At UP Events, we believe every event should be memorable and meaningful. Whether you’re organizing a product launch, anniversary, family gathering, or bachelor party, our team crafts experiences that connect people and create lasting impact.

• Organizing a Bachelor Party
• Workshops
• School Activities
• Event Agency Amsterdam

External Resources for Further Inspiration

• Harvard Business Review: The Science of Team Building
• Forbes: Why Team Building Is The Most Important Investment You’ll Make
• Society for Human Resource Management: Team Building Activities
• DutchNews.nl: Corporate Events in the Netherlands

Frequently Asked Questions

What are the most popular team building activities for corporate events in the Netherlands?

Escape rooms, scavenger hunts, outdoor sports, creative workshops, and VR challenges are among the top choices. These activities are designed to boost communication, collaboration, and engagement.

How do I choose the right activity for my team?

Start by defining your objectives and involving your team in the planning process. Consider your team’s interests, company culture, and whether you want an indoor, outdoor, or virtual experience.

Can team building activities be customized?

Absolutely! At UP Events, all activities can be tailored to your specific needs, including group size, goals, catering, and entertainment.

What is the ideal group size for team building events?

We cater to groups from 15 to 5,000 participants, ensuring every event is engaging and well-organized, no matter the size.

How do I measure the success of a team building event?

Gather feedback from participants, track improvements in communication and collaboration, and assess overall employee satisfaction post-event.

Ready to create an unforgettable team building experience? Contact us for a personalized quote and let’s make your next corporate event a resounding success. Explore all our options at UP Events Team Building.