Top Group Event Tips for 2025

30 June 2025

Estimated reading time: 6 minutes

Planning a group event in 2025? Whether you’re organizing a corporate team-building day, a product launch, or a large-scale company celebration, the landscape of event management is evolving rapidly. At UP Events, we’re passionate about creating memorable, impactful experiences that go beyond the ordinary. Here’s our expert guide to the top group event tips for 2025 — packed with actionable insights, creative ideas, and the latest industry trends to ensure your next gathering is a resounding success.

Embrace Unique Venues and Flexible Spaces

The demand for unconventional event spaces is soaring. In 2025, 45% of European event planners are choosing unique venues over traditional hotel meeting rooms. This shift is driven by a desire for more memorable and engaging environments that spark creativity and foster genuine connections.

At UP Events, our Amsterdam West location offers a sprawling 45,000 m² private event space, blending indoor and outdoor facilities for maximum flexibility. Our Weesp venue adds even more options for groups of all sizes. These adaptable spaces allow us to tailor every detail — from decorations to entertainment — to your vision, ensuring a seamless and unforgettable experience.

Why it matters: Unique venues create a sense of excitement and novelty, making your event stand out and leaving a lasting impression on attendees.

Harness the Power of Hybrid and Virtual Technology

Hybrid events are here to stay. 63% of organizers plan to increase investment in virtual event technology in 2025, making accessibility and flexibility top priorities. By integrating virtual elements — such as live-streamed keynotes, interactive online games, or remote networking sessions — you can engage both in-person and remote participants.

We specialize in hybrid solutions, offering activities like the VR Team Challenge and Outdoor City Games that blend physical and digital experiences. This approach not only broadens your event’s reach but also ensures inclusivity for all participants, regardless of location.

Pro tip: Use real-time analytics and AI-driven personalization to tailor content and activities to attendee interests, maximizing engagement and satisfaction.

Prioritize Sustainability and Social Impact

Sustainability isn’t just a buzzword — it’s a necessity. Dutch event regulations are increasingly encouraging (and sometimes requiring) sustainable practices, from waste reduction to energy efficiency and responsible sourcing. Aligning your event with ESG (Environmental, Social, and Governance) goals not only benefits the planet but also enhances your brand’s reputation.

At UP Events, we’re committed to eco-friendly event management. Our catering options emphasize local and seasonal ingredients, and we offer activities that integrate CSR (Corporate Social Responsibility) elements, such as charity challenges or sustainability workshops.

Insider insight: Attendees are more likely to remember and value events that make a positive social or environmental impact.

Create Immersive and Personalized Experiences

The era of “experience-first” planning is here. Companies are shifting focus from logistics to the attendee journey, using immersive storytelling and technology to create emotionally resonant events. Think AR/VR environments, themed activities, and narrative-driven challenges that draw participants into the action.

Our Expedition Robinson team challenge and cocktail workshops are designed to foster collaboration, creativity, and connection. By offering customizable experiences — where participants can choose their activities, food, and breakout sessions — we ensure everyone feels engaged and valued.

Expert quote:

“Amsterdam is set to shine brighter than ever as a global hub for corporate gatherings, team-building adventures, and unforgettable celebrations in 2025. As the city’s event landscape evolves, so do the expectations of businesses and organizations seeking the perfect venue.” — UP Events, Amsterdam

Maximize Engagement with Interactive Formats

Gone are the days of passive participation. Today’s most successful events incorporate interactive formats — live polls, Q&A sessions, collaborative workshops, and gamified challenges — to keep energy high and participants actively involved.

We use data-driven insights to adapt events in real time, optimizing engagement and outcomes. Whether it’s a BBQ party with live entertainment or a city-wide scavenger hunt, our goal is to create moments that spark conversation and build lasting connections.

Stat to know: The global events sector is projected to grow from $1.2 trillion in 2024 to over $1.3 trillion in 2025, with the Netherlands leading the way in innovation and inclusivity.

Stay Ahead of Regulations and Industry Updates

Planning a group event in the Netherlands? Here’s what you need to know for 2025:

  • Sustainability: Regulations increasingly favor eco-friendly practices, so choose venues and suppliers committed to green initiatives.
  • Health and Safety: While pandemic restrictions have eased, hygiene, crowd management, and contingency planning remain essential.
  • Accessibility: New guidelines promote inclusivity, ensuring venues and formats accommodate diverse needs, including remote participation and physical accessibility.

By staying informed and proactive, you’ll ensure your event runs smoothly and meets all legal and ethical standards.

Popular Activities for 2025

Looking for inspiration? Here are some of the most in-demand activities for group events in 2025:

  • Expedition Robinson Team Challenge: Outdoor adventure meets team strategy in this thrilling competition.
  • VR Team Challenge: Cutting-edge technology brings teams together in immersive virtual worlds.
  • Outdoor City Games: Explore Amsterdam or Weesp with interactive, app-based challenges.
  • Cocktail Workshops & Drinks: Shake things up with hands-on mixology and socializing.
  • BBQ Parties with Live Entertainment: Celebrate in style with great food, music, and atmosphere.

All of these can be fully customized to fit your group’s size, goals, and preferences.

Why Choose UP Events?

With over 15 years of experience and a 4.8 Google review score from more than 2,600 customers, we’re proud to be a leading full-service event organizer in Amsterdam. Our strengths include:

  • Large-scale capacity: We can host events for up to 5,000 participants.
  • Complete event packages: From catering to entertainment, we handle every detail in-house.
  • Customization and flexibility: Every event is tailored to your needs, ensuring a unique and memorable experience.
  • Focus on connection: Our activities are designed to inspire, engage, and bring people together.

Ready to plan your next event? Visit UP Events for personalized quotes, consultations, and more information.

FAQ: Top Group Event Tips for 2025

Q: What are the top trends in group events for 2025? A: Unique venues, hybrid/virtual capabilities, sustainability, immersive storytelling, and personalized experiences are leading the way.

Q: How can I make my event more sustainable? A: Choose eco-friendly venues, minimize waste, use local catering, and integrate CSR activities. Dutch regulations increasingly favor sustainable practices.

Q: What activities are most popular for team-building in 2025? A: Outdoor challenges, VR experiences, city games, creative workshops, and interactive entertainment are top choices.

Q: How do I ensure my event is inclusive and accessible? A: Select venues with physical accessibility, offer hybrid participation options, and tailor activities to diverse needs.

Q: Why should I choose UP Events for my group event? A: We offer full-service, customizable event solutions with a focus on creativity, connection, and customer satisfaction.

Additional Resources

For more inspiration and to start planning your next unforgettable event, explore UP Events.

Sources: Event Industry News, MeetingsNet, Sustainable Event Alliance, Dutch Government, UP Events internal data and expertise.