Team Building Activities for Companies: The 2024 Guide

5 September 2025

Estimated reading time: 6 minutes

In today’s fast-evolving business landscape, team building activities for companies are more than just a perk — they’re a strategic investment. At UP Events, we specialize in creating unforgettable, results-driven experiences that foster connection, boost engagement, and align with your company’s goals. Here’s your essential guide to planning impactful team-building events in 2024, packed with the latest trends, expert insights, and practical tips for executive assistants and event planners.

Why Team Building Activities for Companies Matter

The European team-building industry is booming, valued at USD 1.40 billion in 2024. Forward-thinking companies recognize that investing in team building pays off: improved communication, stronger collaboration, and measurable productivity gains. For example, finance firms have reported a 15% increase in cross-functional project success rates after structured team-building, while healthcare organizations saw a 12% reduction in clinical handoff errors.

A strong workplace culture, built on trust and shared experiences, translates to higher employee engagement, talent retention, and better decision-making. As one Amsterdam company shared after a recent event: “Breaking down silos and sparking new ideas across departments was the best outcome we could have hoped for.”

The Latest Trends in Team Building for 2024

1. Hybrid and Virtual Experiences

With 43% of C-suite executives in the Netherlands investing in hybrid team-building, these formats are now mainstream. They offer inclusivity for distributed teams and scalability for large organizations. Virtual escape rooms, scenario-based workshops, and online city games are among the most popular options.

2. Data-Driven and Purposeful Activities

Companies increasingly use analytics to measure engagement and ROI. Activities are designed not just for fun, but to align with company values, support employee wellbeing, and even contribute to CSR (corporate social responsibility) goals.

3. Customization and Flexibility

No two teams are alike. That’s why we offer fully customizable events, from the choice of activities to catering, decorations, and entertainment. Whether you’re planning a corporate party, product launch, or family gathering, our team ensures every detail reflects your objectives and company culture.

4. Compliance and Inclusivity

Dutch and EU regulations require all events to be safe, accessible, and GDPR-compliant. We design activities for diverse needs and abilities, ensuring everyone can participate fully and securely.

Proven Benefits of Team Building Activities

  • Enhanced Communication and Collaboration: Break down silos and foster trust across departments.
  • Increased Engagement and Retention: Strengthen workplace culture and keep top talent.
  • Productivity Gains: Faster project delivery, reduced errors, and improved customer satisfaction.
  • Positive Social Impact: Integrate CSR elements for a meaningful experience.

Most Popular Team Building Activities for Companies

At UP Events, we offer a wide range of activities for groups from 15 to 5,000 participants, tailored to your needs. Here are some of our most in-demand options:

Expedition Robinson Team Challenge

A Dutch favorite, this adventure-inspired challenge is perfect for breaking down barriers and sparking creativity. Teams compete in a series of physical and mental tasks, building trust and camaraderie along the way.

VR Team Challenge

Step into a virtual world where collaboration and problem-solving are key. Our VR experiences are ideal for hybrid teams and can be customized to reflect your company’s goals.

Outdoor City Games

Explore Amsterdam or Weesp with interactive city games that encourage teamwork, creativity, and friendly competition. Perfect for large groups and adaptable for hybrid participation.

Cocktail Workshops & Drinks

Mix, shake, and stir your way to better team dynamics. Our cocktail workshops are a fun, hands-on way to build rapport and celebrate success.

BBQ Parties with Live Entertainment

Nothing brings people together like great food and music. Our BBQ parties, complete with live entertainment, create a relaxed atmosphere for networking and team bonding.

For a full list of activities, visit our activities page.

How to Plan Successful Team Building Activities

1. Set Clear Objectives

Define what you want to achieve — whether it’s boosting morale, developing skills, or reinforcing company values. This helps us tailor the experience for maximum impact.

2. Blend Formats for Inclusivity

Combine in-person and virtual elements to ensure everyone can participate, regardless of location or ability.

3. Choose Professional Facilitation

Our experienced facilitators keep energy high and engagement strong, ensuring a seamless and enjoyable experience for all.

4. Prioritize Safety and Compliance

We adhere to all Dutch and EU safety standards and GDPR requirements, so you can focus on enjoying the event.

5. Gather Feedback and Measure Success

Post-event surveys and analytics help you assess ROI and inform future planning.

Insider Tips for Executive Assistants

  • Start with a Consultation: Share your objectives with us for a fully tailored proposal.
  • Book Early: Our venues and popular activities fill up fast, especially during peak seasons.
  • Consider Hybrid Needs: We ensure activities are accessible for both in-person and remote participants.
  • Check Compliance: Rest easy knowing we follow all relevant safety and data privacy guidelines.
  • Use Feedback: Post-event insights help you demonstrate value and plan even better events next time.

Our Venues: Amsterdam West & Weesp

Our flagship venue in Amsterdam West offers 45,000 m² of private indoor and outdoor space, perfect for any group size or activity. Our Weesp location provides additional flexibility for unique formats and group sizes. Both venues are fully equipped for seamless, all-weather events.

Explore our Amsterdam venue and Weesp location.

Why Choose UP Events?

  • Large-Scale Capacity: Host up to 5,000 participants with ease.
  • Complete Event Packages: Activities, catering, decorations, music, and entertainment — all in one place.
  • 15+ Years of Experience: Trusted by over 2,600 clients, with a 4.8 Google review score.
  • Creativity and Connection: We focus on creating memorable experiences that foster real connections.
  • Customization: Every event is tailored to your needs, from team-building to product launches and private celebrations.

Discover more about our corporate events, workshops, and team-building options.

Frequently Asked Questions

What are the best team building activities for companies in 2024?

The most popular activities include the Expedition Robinson Challenge, VR Team Challenge, outdoor city games, cocktail workshops, and CSR-linked events. These activities are designed to foster collaboration, creativity, and engagement.

How do I ensure our team building event is inclusive and compliant?

We design all activities to be accessible for diverse needs and strictly adhere to Dutch and EU safety and GDPR regulations. Let us know your requirements, and we’ll handle the rest.

Can you accommodate large groups or hybrid teams?

Absolutely! Our venues and activities are scalable for groups from 15 to 5,000, and we offer hybrid and virtual options for remote participants.

How do I measure the success of a team building event?

We provide post-event surveys and analytics to help you assess engagement, satisfaction, and ROI. This feedback is invaluable for future planning.

What makes UP Events different from other providers?

Our full-service approach, extensive experience, and commitment to customization set us apart. We handle every detail, so you can focus on your team.

Plan Your Next Team Building Event

Ready to create an unforgettable experience for your team? Contact us for a personalized quote or consultation. Whether you’re organizing a quarterly off-site, a product launch, or a school event, we’ll help you achieve your goals with creativity, professionalism, and a touch of fun.

Explore more:

For further reading on team building trends and best practices, check out:

Let’s make your next team building event a resounding success!