Combining VR and outdoor games in one event is a game-changer for team-building, corporate outings, and school activities. At UP Events, we specialize in crafting these hybrid experiences, blending the thrill of immersive technology with the energy of outdoor play. Here’s how this innovative approach can elevate your next event — and why it’s quickly becoming a must-have for organizations seeking connection, creativity, and impact.

Why Combine VR and Outdoor Games?

The fusion of virtual reality (VR) and outdoor games creates a dynamic, engaging environment that appeals to diverse groups. According to recent studies, about 30% of VR games provide a healthy amount of exercise, supporting physical activity even in simulated environments. Active VR (AVR) games have been shown to elicit higher heart rates and moderate-to-vigorous physical activity, making them a powerful complement to traditional outdoor team-building activities.

April Miller, senior writer at ReHack Magazine, notes: “Virtual and augmented reality can work together to make people more active. Individuals are either compelled to go outdoors or experience a simulated version of the outside world by spending time with technology.”

Key Benefits

• Enhanced Engagement: VR delivers novel, immersive experiences, while outdoor games foster teamwork and camaraderie.
• Physical and Mental Health: Both modalities improve mood, cognitive function, and physical fitness.
• Scalability: Hybrid events can accommodate large groups, with VR enabling remote participation and outdoor games supporting in-person interaction.
• Inclusivity: VR makes outdoor experiences accessible to those with mobility limitations, while outdoor games provide opportunities for direct socialization.

How We Bring Hybrid Events to Life

At UP Events, we offer a full spectrum of activities that seamlessly blend VR and outdoor games. Whether you’re planning a corporate team-building day, a school outing, or a product launch, our tailored experiences are designed to maximize participation and fun.

Example Event Flow

1. Kickoff with VR Team Challenge: Start with a VR adventure that transports your team to a futuristic city or a collaborative puzzle room. This sets the tone for innovation and teamwork.
2. Transition to Outdoor City Games: Move outdoors for a high-energy city game, where teams solve clues, complete challenges, and race against the clock — building on the connections formed in VR.
3. Mixed-Reality Moments: Use AR overlays during outdoor games to display real-time stats, player info, or branded content, creating shareable moments and extending event impact.
4. Social & Reflection Time: Wrap up with a BBQ party or cocktail workshop, giving participants a chance to relax, reflect, and celebrate their achievements.

Explore our full range of activities and see how we can customize your event.

Trends and Insights: The Rise of Hybrid Events

The pandemic accelerated interest in VR and AR for events, as organizations sought stimulating alternatives to canceled gatherings. Now, brands and event organizers are using VR and AR for product showcases, immersive sports viewership, and interactive career fairs — generating organic social media buzz and extending event reach.

Recent Success Stories:

• Volvo and Coca-Cola have integrated VR and AR into large-scale events for product launches and brand engagement.
• K-pop group ENHYPEN hosted VR concerts, demonstrating the potential for hybrid entertainment experiences that reach global audiences.

Best Practices for Combining VR and Outdoor Games

1. Alternate Activities for Balance

Design events that alternate between VR and outdoor activities to balance screen time and physical movement. This keeps energy levels high and ensures everyone stays engaged.

2. Set Clear Goals and Feedback Mechanisms

Both VR and outdoor games should have clear objectives and real-time feedback to motivate participation and drive behavioral change. For example, use leaderboards, progress trackers, or team challenges.

3. Prioritize Safety and Accessibility

• VR: Manage motion sickness, ensure equipment sanitation, and comply with data privacy regulations (like GDPR).
• Outdoor: Follow standard safety protocols, consider weather conditions, and provide accessible options for all participants.

4. Leverage Technology for Impact

Use AR for real-time stats, player info, or branded overlays during outdoor games. This not only enhances the experience but also opens up new sponsorship opportunities.

5. Gather Participant Feedback

Collect feedback after the event to refine future experiences and ensure both VR and outdoor components meet your team-building objectives.

Why Choose UP Events for Your Hybrid Event?

With over 15 years of experience and a 4.8 Google review score from more than 2,600 customers, we know what it takes to create memorable, impactful events. Our venues in Amsterdam West and Weesp offer flexible indoor and outdoor spaces, perfect for hybrid experiences.

What sets us apart:

• Large-scale capacity: Up to 5,000 participants.
• Complete event packages: Activities, catering, decorations, and entertainment — all handled in-house.
• Customization: Every event is tailored to your needs, from activity selection to catering and entertainment.
• Expertise: Our team ensures seamless execution, creative programming, and a focus on connection and fun.

Learn more about our corporate events, team-building, and school activities.

Real-World Applications

Corporate Team-Building

Hybrid events are perfect for breaking the ice, fostering collaboration, and sparking creativity. Our VR Team Challenge and Expedition Robinson are popular choices for companies seeking a fresh approach to team-building.

Educational Experiences

Schools and universities can use hybrid events to engage students in interactive learning, combining the excitement of VR simulations with the benefits of outdoor play. Our school activities are designed to inspire and connect.

Product Launches and Celebrations

Make your next product launch unforgettable with a hybrid event that combines immersive demos, interactive games, and social experiences. We offer full-service event management to ensure every detail is covered.

External Resources

• EventMB: How VR and AR are Transforming Events
• Harvard Business Review: Why Team Building Matters
• World Health Organization: Physical Activity Guidelines
• Forbes: The Future of Hybrid Events

FAQ: Combining VR and Outdoor Games in One Event

Q: What are the main benefits of combining VR and outdoor games? A: This hybrid approach maximizes engagement, supports physical and mental health, and creates memorable experiences that foster teamwork and connection.

Q: How do you ensure safety during hybrid events? A: We follow strict safety protocols for both VR (equipment sanitation, motion sickness management) and outdoor games (weather considerations, physical safety). We also comply with data privacy regulations.

Q: Can hybrid events accommodate large groups? A: Absolutely! Our venues can host up to 5,000 participants, and our hybrid formats are scalable for both small and large groups.

Q: Are these events suitable for all ages and abilities? A: Yes. We design inclusive experiences, with VR options for those with mobility limitations and accessible outdoor activities for all participants.

Q: How can I book a hybrid event with UP Events? A: Simply contact us for a personalized quote or consultation. We’ll tailor the event to your needs, from activity selection to catering and entertainment. Start here: Meetings & Events.

Ready to create an unforgettable hybrid event? Discover more about our workshops, bachelor party options, and custom event packages. Let’s make your next event a standout success!